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Rencontres de St-Gall | 03–04 September 2024, St.Gallen
The Mechanical Turk and its Grandchildren ante portas:
The Significance of Artificial Intelligence in Entrepreneurship Research and Practice

Session B

«AI in (entrepreneurship) research»

Chairs: Richards, Melanie / Bergmann, Heiko
Bold names indicate the Rencontres’ participants
Bianchi, Carmine

Some debating points
Gloor, Jamie / Siren Charlotta / et al.

We «Demand» to Know: Is AI Really Everywhere (in Management Research)?
Lévesque, Moren / Obschonka, Martin

A Market for Lemons? Guidelines for a Vigilant Application of Artificial Intelligence in Entrepreneurship Research
Richards, Melanie

The Impression of Authenticity in AI-generated Marketing Narratives: Comparing Family and Non-Family Firms
Riefolo, Melania / Grosskopf, Sina / Ahrens, Jan-Philipp

The organization as a collective intelligence – Reflections on family firms, organizational age, and sustainability
Sauka, Arnis

Some skeptical thoughts on AI
Sieger, Philipp

Should I Do It – And If Yes, How? Systematic Literature Reviews in Times of AI
Welter, Friederike

AI, gender, and entrepreneurship research: Brave new world or same old story?
Zahradnickova, Kamila / Polisensky, Jan / Lukeš, Martin

Can AI respondents replace human respondents in instant marketing research? A validation study
2024 | University of St.Gallen – Swiss Institute of Small Business and Entrepreneurship | KMU-HSG